The Good Blues


I’m so excited to design a line of denim again! I’ve always loved the washes and the different tints that denim can hold and become. It’s crazy to see a plain swatch/leg of denim and then treat it and see what you come out with.

I love bells and whistles on jeans. The “Janis” and the “Motley” are my two favorites by far because they showcase two different spectrums of my personality: the hippie that I have always been and the rock and roll girl I have become through Gypsy Soule.

janis_model copy

Speaking of being a hippie, I feel like denim connects the wearer to nature. After all, it comes from a plant. The process of creating denim is as amazing as it is simple. The cotton is harvested, cleaned and then taken to a denim mill. The bales of cotton are in one end of the mill, and, as you walk through the mill, these compact bales go from being turned into thread, to woven into denim, and finally, resulting denim is dyed. At one end of the mill, there’s raw cotton, at the other, fresh indigo fabric, ready to be made into something fabulous.

And I love doing fabulous things to denim! Bleaching jeans is one of my favorite things to do and I have always done it—for years—to trick out my jeans so they didn’t look like everyone else’s. Plus, I think it goes back to starting with one thing and creating something new out of it with some scissors, crystals, studs and bleach! The prototype for the “Motley” sample that we sent to the factories was actually created by hand in my kitchen and laundry room with all of those tools!


Growing up on a ranch, jeans started out as a uniform for being horseback, they could stand up to all kinds of punishment.  Although, I am not gonna say I only wore jeans to ride – I might have been guilty a few times of wearing pajamas and shorts to cruise the pastures in. You should have seen the look on the cowboys faces! But I digress, back to Denim! The more I wore them, the more I tricked them out, whether I was on a horse or not, so they would stand out and be unique. That’s what we tried to do as we designed our Gypsy Soule denim line. We gave you basics, but with premium denim and treatments. And then, with our original fashion sense, we wanted to give you something no one else had, something that would really set our clientele, and us as a brand, apart from the rest of the jeans in this world.


I’ve loved watching the trends over the years, from high waisted, to ’70’s bell-bottoms, to dark trouser dressy jeans. It’s fun to watch the jean evolve and the styles recycle. In a sense, you see it with jeans more than anything else. I love that, in this day and age, denim is so versatile that it can be considered dressy or casual. Want dressy in the Gypsy Soule line of denim? Go with the “Vogue,” which can be paired with a fur coat and high heels and worn out on the town. Want a casual hippy kinda day? Well then our “Janis” is the answer for you!   Wear it with a tank and Gypsy Soule boots or flip-flops, just kickin’ around all day.


Now, I’m not prejudiced—I like denim in shirts, denim vests and, of course, the denim jacket—you ought to see the denim section in my shirt closet! So stay tuned – because you never know what will turn up next in our denim line.


Dirty Little Secrets


Forever young. Is that we’re all trying to be? Striving to keep that youthful glow? If only I could still be a size 5? I think the allure of youth, and youthfulness, is about more than pure vanity. Yes, being young and slim and toned and beautiful is desirable, we all want that. But, another thing about youthfulness is how you felt back then: energetic, ready to take on the world, tireless. We could go 100 miles an hour, get a little rest, and be ready the next day to hit it again. Who doesn’t want that? Because, with age, all that fades—I’m not saying it disappears, it just, well, fades.

Whatever your battle with yourself, it might be that it’s okay. We all have them! I have lots. I think if I would just work out a few more minutes or stop having one more glass of wine! Well, heck, with stress, kids, work, more stress, age and all the BS that comes with life, we all need some boosts here and there. We don’t stay a size 5 and along life’s highway, we collect a few more character lines on our face.

I have some things I’d like to come clean about: Yes, I’m vain and I like to look as good as I can. I know I’m aging and I’m fine with being 40—especially since it’s the year of the unicorn and all! But, I’ll fight aging as gracefully as I can. I think if you want a facelift, or you just need a facial to make yourself feel better, that’s your own business. I’m not one to judge! I take great pride in the effort I put into my body and myself. I have one life on this earth, until I go to Heaven and become a beautiful, perfect angel!

So, I’m coming clean on all that I do. I believe in “work” and “maintenance,” in other words, surgery and treatments.

Yes, I do Botox every 90 days and have for the last four years. I think I might start doing my crows feet now, but we’ll see. Yes, I have the cracks between my mouth and nose filled and, wow, I love the big change. Plus, it lasts for almost nine months. It’s an ego boost for me.


Envy Medical Day Spa

Yes, I’ve had the girls done—just make things fit a little better up top!

Yes, I’ve had lypo. After I had Jaylee, I couldn’t get that last bit of weight off my belly. And, yeah, it hurt like hell. However, if you work hard you’ll keep it off. BUT, without the hard work, it will come back just like before!

I get my teeth cleaned every 4 months. I get them whitened as often as they’ll let me. I floss almost twice a day—chickies, I’m serious about this!



Wright Family Dentistry

The one thing that makes the most difference in how I feel is the bioTE pellet I’ve been using ( It’s a little testosterone pellet—derived from plants—I get implanted in one of my buns every six weeks or so. It makes me feel like I’m 29 again! I’m calmer, I have more energy, I can see a difference in my workouts, it helps a ton with my migraines, and it really helps heat things up behind closed doors with the hubby!

But the most important thing I do for myself—unlike the bioTE, this is something I consider a mental benefit rather than physical benefit—is unplug. It’s downtime SouleSisters! I work out three to five days a week, that’s time I take all for myself. Also, whether it’s time with Joel, the girls or my horse Prince, this time recharges my soul and brings me deep fulfillment. This unplugged downtime releases me from the stress in my life that threatens to drag me down.

Whether you think this is all wrong, unhealthy or too vain, just know that it’s different for everyone. Work every day on what makes you feel good about yourself. Look for things that reinvent you or give you a new outlook on life, look for change and challenge, look for something to be excited about. Do the work to live life to its fullest. Own it and own who you are. This is your life, so live it, ladies!

House Of Style!


There’s nothing about me that’s subtle. Not my opinions, not my style and definitely not my Christmas decorations!

I have five trees in my house, y’all! Now, I come by this honestly because my mom always had several trees in our house when I was growing up. Each tree had a theme. So, it’s a family tradition to do it up and do it up big. And, yes, each of my trees has a theme. And, in case you’re wondering, it does take hours to decorate each tree.


The thing is, I’m a collector ~ although some of my friends whom shall remain nameless feel I am actually a hoarder!  I collect ideas, ideals, décor, bright, shiny objects, whatever makes my heart go pitter-patter, I pick it up like a precious seashell and I make it mine. Throughout the last decade, I’ve had the opportunity to travel, for business and pleasure, to Mexico a lot. I mean A LOT. As a free spirit and an artist and designer, Mexico is like a feast for my creative side. The country has such an amazing feel, so authentic and filled with naturally talented artisans—you see it in the rock work on old structures, the brightly painted homes and businesses, the colorful talavera pottery, their beaded art—I love it!


When it comes to color, the brighter the better. One of the things I began collecting during my travels across Mexico, whether I was there for business or pleasure, was Huichol art. People, this is my Soule art. I LOVE it. My husband, Chad, is worried he’s going to come home and find me under a pile of this stuff because I CAN’T STOP COLLECTING IT!


So, what is it? Huichol art is hand-painted and hand-beaded craftwork. It’s always colorful and comes in basically two varieties: yarn or bead. The yarn work is almost always what are called yarn paintings, where they use wax-coated yarn to create pictures and representations. The beadwork consists of tiny, tiny beads strung on colorful yarn and stitched to items like fabric, wood, shells, skulls and Christmas ornaments. All of the Huichol art depicts symbols that date back centuries, so every symbol has a meaning. This art is made by people indigenous to Mexico and has been created for hundreds of years. I have a collection of Huichol Christmas ornaments that adorn my awesome aqua Christmas tree! I love this tree…it is my spirit tree, ha ha!


In my house you’ll also see: a super-cool reindeer I purchased on a trip to Guadalajara, Mexico; a nod to my love of the ocean with seashells and sand dollars I have gathered over the years and some Christmas-y stuff tucked in and around those collections; a sweet angel that was my grandmother’s…and Matilda! I’ve had that girl since I worked for Miller in the early 2000s. Right now she’s decked out in holiday attire, complete with a frilly petticoat! She’s very fashionable and changes clothes every season and each holiday.


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Whatever your holiday decorating style, I hope you own (or begin searching for) pieces that link you to the past and also find pieces that fit your style and make your inner elf happy. Having a house full of treasures makes the season that much more meaningful!

santa seashell


All That Glitters


This is happening, this is working, this is a dream come true!

I’m on a jet plane headed back from Vegas (NFR) and I feel so energized. Wow! This has been an amazing trip, both personally and professionally! Hard work and believing in yourself does pay off. This is the first time in a long time that I feel like everything is coming together.


You know how you run around, trying to make all the ends come together? Whether it’s your business or your life in general! You’re networking, talking, working, praying and double-double checking everything, and you feel like you’re not getting anywhere, BUT you keep going and going? For years, that’s what I’ve felt like. This week I can say OMG things are coming together. Those amazing ideas, the ones that you wished would snap perfectly into place? Well, they’re snapping!

Amy and I flew into Vegas for NFR a day early to attend one of the sweetest weddings we’ve ever attended. That’s where the fun started!


I do have to say, playing blackjack with George Strait was the highlight of the whole trip! The high five and the kiss on the cheek just about did this Soule Sister in! Talk about a dream come true!


I loved seeing all my long-time friends from Cali, and my hubby brought so many smiles to my face. This last week really made me remember why I’m doing this: because it’s FUN. It reminded me, why work so hard on a dream if you’re not having fun?


Even if something glitters, if it doesn’t bring you happiness, why should you hold onto it? Life is too short! Life is once! I have to remind myself every day to take a deep breath and enjoy this ride God has given me! Even in my darkest times, I’ve always known he would bring me through it, and this week was a huge payoff for me emotionally. Almost 13 years later, I’m still so in love with the person to whom I said “I do.” We have two amazing strong-willed girls. I get to spend time with family and people who love me, with a company Amy and I have fought for every day for the past 10 years…I have to say thank you Lord!


I know tomorrow brings new struggles and challenges, but this last week was badass! Yesss! I hung out with George and Norma Strait!

Find your Soule and go for it!

Love, Lolo

The Way You Are


The moment you realize your daughter is hanging on every word you speak is so powerful. She’s 10 and she’s listening to everything Joel and I say, everything my friends and I say—but the moment I have the power to really make her feel great or bad…it can be overwhelming.

Last night we were waiting in the truck, just the two of us, and she was sitting next to me up on the console of the truck, in the middle of the front seat. We were face-to-face, and I just looked at her and said, “Charley, you are so beautiful. I am so lucky to be your Mommy!”


The softness that came over her eyes, the delight in her huge smile that followed me saying that brings me to tears as I write this blog. I know I’m the most powerful, influential person in my daughter’s life, but in that moment, I really got what that meant!

It’s my job every day to tell her and Jaylee how amazing they are. My last words to them every night are, “Who always loves you no matter what? MOMMY…”


I love the song from Bruno Mars, “You Are Amazing Just The Way You Are.” That song is about loving who you are, accepting yourself even though you’re imperfect—and doing the same for others. We all have things we don’t like about ourselves: our nose, our butt, our curly hair, our straight hair or how fat we are. Blah, blah, blah!

Soule Sisters, take that power back! Look at the things you do love and move on from the things you don’t. Life is too short to focus what’s not great! I know it’s a cliché—the thing about clichés is that they’re usually true—so here’s the cliché: NOBODY IS PERFECT. God gave each of us so many gifts, and to waste those gifts on wishing away our perceived imperfections is a colossal waste of life and goodness and happiness.

This week I’m putting all my outfits together for Vegas and, yes, NOTHING is fitting. I am 10 pounds heaver than ever! So WHAT?! A few new pairs of jeans, more crystal, fantastic makeup and some jewels, and this Gyspy Sister is going to rock 40 with a few extra pounds.


I can choose to be mad and make it all about me and my weight, or I can show off my qualities and have a blast with my friends and hubby in Vegas! Wherever you are in life or whatever size you are, you’re amazing just the way you are. And if I don’t live my life by those words, what I am teaching my daughters?

XOXO-Love Lo